6 Mistakes to Avoid When Optimizing Mobile Phone Web Sites

By on July 14, 2013
mobile phone web sites
6 Mistakes to Avoid When Optimizing Mobile Phone Web Sites

Mobile phone web sites usage grew by 81% in 2012 according to Cisco. No sensible business website owner will neglect mobile optimization this year. Not if he wants to increase his sales. When done by a professional services provider, mobile phone optimization is fast and easy. Make sure though that you avoid these mistakes:

  • Not knowing what devices your target audience uses. Makers of smartphones and tablets use different screen types/sizes for their devices. A 1-inch difference in width can be enormously important. Good mobile web designers can craft sites not only for Apple and Samsung devices, but for the other brands as well. Regional popularity of devices must be taken into account for local mobile phone web sites. Use Google Analytics to find out the best mobile design for the devices your users have.

  • Removing textual content from your site. One of the biggest misconceptions about mobile phone web sites is that people browse them mostly when they are on-the-go and look for quick information or an easy buy. Not quite. Mobile users often access mobile sites when they’re bored… while waiting on a line, riding a bus, sitting on a park bench, or lying in bed. That leaves them plenty of time to read, not just stare at pictures. That’s why it is crucial to find a great mobile site designer – so you can have one of the best sites for mobile phones.

  • Not keeping the core content similar to that of your main site. For your marketing message and calls to action to be effective on the web, it’s important to maintain consistency. Although your mobile site will be lighter than your main site, it must look and feel the same. Maintain the same mobile device web design by color scheme, logo, design elements, and also keep the most relevant and popular content – mobile phone web sites should look almost identical to the main site.

  • Relying solely on mobile optimization plugins/tools. These help you create navigable mobile phone web sites, but for professional results you want to work with a mobile website designer. Also, creativity will often be necessary to surpass Your mobile phone website design is a piece of art and requires craftsmanship.

  • Disregarding SEO. SEO is not a desktop-only thing. It’s just as important for mobile devices. Location is often crucial when it comes to mobile sites, and the keywords must include the name of the city/district/neighborhood. The physical address of your business, as well as your contact information, has to be on the first page – in the footer – or at least on the main secondary page. Keep in mind that mobile users are much more likely to make a purchase after a search than desktop users.

  • Optimizing only once. Websites are dynamic; they develop and evolve continuously. Mobile phone web sites users also change their usage patterns as new devices are launched. Much fine-tunning will have to be done in time, and every few years you may have to build a mobile website. Maintaining a long-term relation with a reliable website designer will usually guarantee better results than if you would hire designers on a project basis, and in the long run also reduce costs.

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.

8 Comments

  1. Greg

    July 1, 2013 at 3:42 pm

    Great, great post. I have been working with my sister-in-law in developing and designing a mobile app for her online business. She had originally designed her app for IOS only because she has an iphone, but quickly found out that the bulk of her customers where android users. This dilemma has forced her to rethink and even redesign her app so that it fits the needs of android and apple users. Research and knowing your audience is so important especially when your spending money on an app.

  2. Heather

    July 2, 2013 at 11:15 pm

    Knowing the platform you want to use is very important to how you develop your application or website. This of course comes with User testing and finding out what your clients want, need and most importantly use. If you design an app for IOS and not android or even windows it could limit your potential and the potential of your product.

  3. efpierce

    July 3, 2013 at 5:04 am

    Consistency between the mobile site and the regular site are key. Sometimes I will see a site that is totally different from the main site and it seems like something is off so I usually leave the site and will find another one.

  4. Sandy Arora

    July 4, 2013 at 11:24 am

    Excellent tips, I’ve learned over the years as a designer just how important the little things like this are, and am always on the lookout for new and helpful tips and tricks. I also think that the disregarding SEO is the biggest mistake you can do in creating a good site.

  5. Hal

    July 9, 2013 at 3:19 am

    Your list of of mistakes I know too well. I am guilty of committing over half of these and fortunately I have learned form my mistakes and gotten my company and website where they need to be. With media being everywhere now and everyone having the ability to access content not making these mistakes can save you time and most importantly money. Great Post.

  6. Sanskrita

    July 28, 2013 at 7:53 am

    To many companies forget that mobile is where it is at today. If you don’t optimize for mobile then you are behind the times. Thanks for pointing out these mistakes. Good article.

  7. Hardeep Singh

    July 28, 2013 at 7:55 am

    I think mobile is so young it will take time to really iron out the kinks that could occur. There really is no recipe for success and there might never be one so it is important for companies to really experiment and try different things.

  8. Domenic Stelle

    July 28, 2013 at 8:02 am

    These are some great tips overall and a good starting point for what not to do when optimizing a mobile website. I think I find someone to optimize my site and sort of “walk my through” the process.

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