GDPR

Don’t Be the Victim: The Smartest Option for Your Website with GDPR Compliance Services

The most recent General Data Protection Regulation laws in the EU are creating an authentic disruption all around the world. Businesses in the United States are liable as well, representing a new legal challenge for owners and managers.

Being non-compliant with EU GDPR laws today is a serious threat to your business.

Are you willing to expose yourself to outstanding penalties?
Avoid significant fines that may jeopardize your business’ financial health and reputation with the help of LaV1.

We can make your existent website GDPR compliant. Let’s talk.

At LaV1, we’re online marketing experts with decades of experience now. One of our top priorities with the clients is to help them to be fully compliant with the different privacy laws that influence their online activities.

The recent EU GDPR laws represent one of the biggest changes in online marketing and Internet-based business in this decade. The challenges created by the new regulation are real and doesn’t only affect EU-based organizations, just like some US business owners believe.

What Just Happened?

The EU GDPR was adopted two years ago and became enforceable recently, on 25 May. By last April, only one in three businesses weren’t fully compliant with the new privacy laws, making them liable through their websites, apps, and online-provided services.

This regulation on data privacy that protects individuals that browse on the Internet and provide personal information came into full force, especially after big scandals related to social media enterprises that were abusing of their users’ data. Without a doubt, enhanced control of individuals over their personal data have created more obligations for companies.
Now, the EU GDPR plans to be as rigorous and severe as possible, punishing those organizations that don’t provide full control to individuals on their data.

This way, the regulation packs considerable penalties that are designed to compensate affected parties and jeopardize non-compliant businesses, both in and out the European Union.

Risks of Being Non-Compliant

You can be sure about something: being GDPR compliant is not just an option to your business’ website.

The risks are serious. This is a challenge full of threats and LaV1 wants to help. Individuals that denounce non-compliant organizations may sue and receive financial compensations, this alongside with the potential fines and penalties coming from public enforcement institutions and regulators.

Your business’ reputation is also at stake, with the possibility of creating a negative situation that may harm your relationship with the public. As it just happened with Facebook, customers aren’t willing to work and respect companies that abuse of their personal information.

Having a compliant website with the new GDPR rules isn’t a choice. Do what is right and prepare for the future with LaV1.

Affordable SEO Services: Follow This Easy Guide

affordable SEO Services

When it comes to choosing affordable SEO Services you must spend too much time in knowing the company. This will help meet your requirements for your business. Here are a few most important tips, which you must consider while choosing affordable SEO services.

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1. Make a list of potential companies

It is suggested by the experts to do a little research. Look around and ask others for recommendations when looking for affordable SEO services. You can also look into the internet for companies within your area. Then plan how far you can travel to get the best company. Define your distance and then make the searches within. Make your trip worth travelling. To achieve this make a short list of the companies you prefer to visit for the meeting. Ask for recommendations, make search only and then visits the companies.

 

2. Must have a portfolio of the company

The portfolio is one of the most important factors to consider. A portfolio is a place where you can look at the image of the company. A good company will have a well-presented website with its portfolio of its client. If you find one then it is worth dealing with. Look how good the site is like from the navigation point of view and how customer-friendly it is. Look for the colors, images, and designs of the websites to be appealing enough. From here you will get 85% of the company’s experience ideas.

 

3. Are they providing you with affordable SEO services? 

SEO-search engine optimization is the best way, which can offer you huge traffic. Your company should provide you with content that is SEO-friendly. Make sure you have defined the target you want. They will design websites to achieve this target. When you are looking for affordable SEO services make sure you are getting packages that only focus on the new media updates, strategic code implementation blogs, and social media. The company should offer you the most advanced and modern technology for designing your website and optimizing your business websites for modern times.

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4. Affordable SEO Services to achieve the target

Online business is based on the traffic it gets. If it fails to achieve the target websites are lost in the vast world of the internet and slowly lose their existence. Hence, it is very important to choose a company that has trained professionals, developers, designers, service personnel, and marketing executives. These all will combine as a team and help you achieve your goal.

 

Today everybody in the market claims to be the best. Nevertheless, you cannot choose the one you come up initially. A comprehensive research expert will assist you in getting affordable SEO services.

7 Social Media Web Marketing Mistakes Your Small Business Should Avoid

Making common social media marketing mistakes when trying to promote your website reduces the effectiveness of social networks as a promotional platform, sometimes to such an extent that you will receive little in return for your efforts. Don’t waste your social media time. Don’t make the following social-media marketing mistakes.

  • Failing to post regularly. If you neglect to post content at least once a week on the social sites you use, you won’t get much in terms of likes, shares, and traffic. Social-media today is fiercely competitive – there are businesses out there who post content daily.
  • Focusing on numbers rather than engagement. It’s better for your site and business to have a small but engaged fan base than a large and lazy one. Marketing your content to audiences not interested in what you have to offer, following and befriending social users randomly hoping that they will follow you back, or simply buying followers can all lead to a big but disengaged fan base.
  • Not getting personal. Social-media tools are for socializing, not direct marketing. Check popular business pages on Google+ or Facebook and you’ll see that most of the companies there take their fans behind the scenes, introducing them to their employees, events, and processes. Good social media marketing strategies provides your fans with personal content that they can connect with.
  • Ignoring questions or negative feedback posted on your social pages. Social-media today is all about interaction and communication. If you cannot answer questions or reply to negative feedback your followers will feel that you always preach and never listen.
  • Not monitoring your social media and business data. Tracking views, clicks, likes, shares, new followers, and so on takes time. If you don’t do it, you will have only a vague idea about the effectiveness of your social marketing strategies. You won’t be able to improve them. Find out more here.
  • Joining more social sites than you can handle. Social networks are free, but they eat your time. If you don’t have the time or the staff to be on all major social sites out there, stick with Facebook, Twitter, and one or two more. It’s better to be active on a few than inactive on them all.
  • Failing to maintain a consistent look across all your sites and social media profiles. If all your sites and business pages look similarly same, the sense of familiarity will encourage more users to be engaged and answer your calls to action.

Social media marketing may seem easy, but it’s not. When you don’t have the time for it, it’s best to leave it to experts. Use professional social media marketing services. Let us help you.

Web site design – How to Create the Best Web Design

Usability and utility determines the success of a web site design and not its visual appeal. This holds true for just about any mobile web designer. It is the user who decides the fate of a web marketing company when it comes to its online presence. If the web site design is not user friendly and interactive it will take him no time to click to another web site.

Here is how you can create a great web site design:

KNOW your users and design FOR them – Hire a web site design specialist, a mobile web designer and the right web marketing consultant who work in sync and understand this.

It is the content that they are looking for – The users appreciate quality of the content and not just the web site design which supports it. The affordable web design can be very simple but it has to be interactive, user friendly and give the most important thing to the user – good content.

The web site design needs to be obvious – The mobile web designer needs to make it self-explanatory to the user. If the user has too many questions in his mind, he might drop out of your site. Make him stay, remove the question marks and make it easier for the user to understand the whole idea behind the web site design and company’s work.

TALK sense – Effective writing plays a major role in making a web site design hit, and conveying the web marketing message across to users. Use of short phrases, categorizing content, use of tables or graphs, use of simple language and no exaggeration will make it tick the right chord.

Strategic use of Colors – It is very necessary to use a color scheme that goes with your company logo and is in sync with all the other web marketing supplements. Keep a balance of colors in order to communicate effectively with the user.

Use of fonts that are universally understandable and are easy with all the browsers and devices – It may happen that some large font goes good with a laptop or desktop but doesn’t on the cell phone. It is necessary to use a universal font that a mobile web designer should be familiar with.

Insist on fewer pages – If one wants to have a simple yet amazing web site design, cut down on the number of pages a user has to click around. Trim the page count and let go of what’s unnecessary or can be clubbed into one. Take your own example and think of the main things you as a user would like to see on the web site design and inculcate those. When there are fewer places to click around, navigation becomes easy and so does the focus of user on your content.

Prioritize things –Don’t place irrelevant ads as your web marketing goals. It is the content which has to be the hero of your web site design and not let the advertisement take it over. Too many advertisement boxes and banners can lead to user exiting from the website.

Work on web site design load time –Allow your web pages to load within seconds so as to keep the user to stick around. Ensure that the web site design is coded effectively keeping in mind the speed.

What an SEO Expert Is … And Why You Should Care

The global and digital marketplace have forever changed the way companies do business. In the 21st Century, companies must be environmentally aware, customer focused and able to provide services, products and resources which empower customers. There are many different ways companies can achieve these goals but one of the most effective is to build their reputation with Search Engine Optimized (SEO) content. This can be done in house or outsourced and hiring an SEO expert can help to ensure that your campaign is successful and effective.

So What is an SEO Expert Anyway?

An SEO expert is someone who understands who optimizing content for a search engine can help drive more traffic to your website as well as to your company. SEO content is more than just random articles or text stuffed with industry specific keywords, though. In fact, SEO content written with keywords crammed in, referred to as ‘keyword stuffing’, is often flagged by search engines and then blacklisted from results. This is why consulting with an SEO professional can be so helpful – even if you don’t mean to produce keyword stuffed content, it’s easy to overdo it and then you, your website and your company can find yourself out in the cold in terms of search engine result ranking.

How Can SEO Content Help My Business?

Although it can be a bit tricky, developing high quality SEO content boosts your ranking on search engine results and can help your company network with other related companies all over the world. For example, if a company that specializes in weight loss management begins to offer reviews of fad diets, exercise regimes and new over the counter and prescription medications, those articles will be written with specific keywords in mind.

Assuming that content is written accurately, professional and with those keywords strategically placed, the content will be interesting to readers, passed to friends and eventually linked to by other professional websites. Suddenly, that one article about the benefits of a plant based diet or a new exercise program has become an initial point of contact for thousands of people through social media, links on other websites and simply by being passed on from one person to another. Each time the SEO content is linked to or otherwise shared, your own search engine ranking goes up. The more people are talking about you, the more Google, Bing, Yahoo and other search engines pay attention as well.

So How Do I Find an SEO Expert?

Affordable SEO services are now available both through small, local companies as well as online agencies and freelancers. It’s also possible to discuss your project and company goals with an SEO professional and then begin to develop your own SEO content in house. No matter if you want to outsource the work or develop an in house strategy for SEO marketing, consulting with an SEO expert will help you hone your skills, avoid common pitfalls and implement a truly successful online marketing plan. LaV1, Inc. is a SEO Expert Los Angeles company, since 1995. Bruno Pisano, is the director, and he will give you the most personable attention you deserve. Bruno, a bestseller author, is a one of a kind SEO specialist; call him for a no-obligation consultation at (888) 95 BRUNO. Don’t settle for cheap SEO services: you get what you pay for… Hire a top local seo expert

Bruno does a very professional job.
SEO Services
Date published: 12/2/2015
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