Designing a website may be more important than ever, but that doesn’t mean it’s getting any easier. Web site design trends crop up constantly, from interactive Flash movies or demonstrations to the new Parallax scrolling trends currently sweeping the design world. Although trends may come and go, there are some key elements every high quality and effective website share.
Keeping it Simple
One of the most common elements in a high quality website is simplicity. It can be tempting to overload visitors with information, particularly on your home page. But loading up a page with tons of information, scrolling text, photos and content will only drive customers away. Keep your launch page simple, clean and easy to navigate. Links to other pages, pertinent and updated information along with some photos will allow you to give current and new customers a feel for how you run your business. If your website is clean, organized and professional, they’ll assume your company is as well. A cleaner and more simple web site design will also make your entire site load faster. If you load up on banners, text, photos and so much content that there’s no white space, people may assume your company is disorganized, sloppy and difficult to work with.
Beauty, Style and Visual Design
The visual design of a website is also important. White space, photo placement, font choice and color palette all play a vital role in making your website effective. While quality content and usability will keep a customer on your site, good visual design is really the hook. This is where working with a professional team of web designers and developers can give your company a competitive and professional edge. A well designed website is one customers will not only enjoy using – it’s also one they’ll be likely to pass on to family, friends and social media followers.
Content & Navigation
No matter what your business, the motto ‘The Customer is King’ always applies. This is as true for your website as it is for your office or storefront. Be sure your web site design has your end users in mind. Content should be professionally written, well formatted and easy to read. Navigation throughout your website should be intuitive and easy to handle, even for those unfamiliar with your website or not entirely internet savvy. It’s also a good idea to create specific sites for PC users as well as those accessing your site on a mobile device.
Creating an effective and profitable website doesn’t mean using every trend and tool available. Working with a web development and design team will allow you to find the perfect elements to include in your own website without overloading the site or putting off customers. A balance between current trends and classic style will ensure your website is one customers enjoy using and new clients find intriguing.