Email Marketing – 5 Essential Tools That Make Take Your Business To Success

By on March 27, 2013
email marketing
Email Marketing – 5 Essential Tools That Make Take Your Business To Success

Email marketing is not a new concept, and is considered to be a ‘tried and tested’ approach. Although, this type of marketing strategy was considered to be a boring and ‘spamy’ way of approaching target audience – today it has revived itself and brought along more tools for higher business potential.

Of course, if you are running a company, you would be approaching email marketing service providers to reach your message to your targeted audience. However, one of the most significant marketing medium that has high potential and is bound to stay ahead in this category is – mobile marketing!

Developing a mobile marketing strategy by you and your service provider will work best for your marketing strategies. A few examples are:

  • Notifications to target customers
  • CSS templates that help you to create marketing campaigns
  • Follow-up communications to turn target audience to potential clients.

The biggest reason why mobile marketing has proved to be a success strategy and a marketing boon is more and more people are getting into the habit of reading their mails on their phones.

Here Are 5 Tools That Will Turn Your Email Marketing Into Success:

Subscriber Segmentation – When you choose your service provider, make sure they have tools that will help you to segregate your target audience by specific region, specific message, who shares your emails and who spends money along with you.

Autoresponders – These are a must have for your email marketing campaign. Autoresponders are just not about an automatic email that comes to a customer’s inbox the moment he fills out an application form, but is more sophisticated than that. You can get tools which can respond based on actions taken by customers. For example, a ‘thank you’ after a purchase, ‘greetings’ throughout the season and more brings a personalized touch to the whole campaign.

Social Media Link – Different service providers will have different ways to integrate Social Media Websites to your marketing plans. Some might offer tools that will help your email newsletters to spread on Facebook, while others can literally give you access to a dashboard which will help you see a live conversation happening about your business on Facebook.

Google Analytics – Linking your email marketing data into your google analytics will surely be valuable to your business. This particular integration will help you to assess the impact of a marketing campaign among your targeted audience. It shows the amount of traffic produced with email marketing and where the traffic goes to.

Opt-in Forms – If you can pick out a large email service provider, chances are that they will have the capability to design, host and code an email marketing campaign that will have opt-in forms which will help companies to increase their subscribership within the business website.

Email marketing has become a significant aspect of any marketing strategy and service providers today have come up with more than enough options to reach one’s target audience in a more respectable manner.

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.

2 Comments

  1. Truman Hewett

    April 12, 2013 at 12:05 pm

    Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon.

  2. Valencia Pooley

    July 5, 2013 at 8:41 am

    Today Email marketing is a very easy way for promoting our business and web site. Such a Email marketing is effective to keep our name out in front of our niche market. We can also use it as a tool to find out if our clients are interested in our services. Email marketing is definitely one of the most cost effective ways of directly communicating to our audience. I especially love the notion of Google Analytics, in that way you track the amount of traffic you produced with our email marketing.

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