3 Tips for Law Firm Web Marketing Using Twitter

By on September 24, 2013
law firm web marketing twitter

Social platforms are gaining popularity among businesses as a web marketing tool. When it comes to law firm web marketing, one of the best social platforms to be used is Twitter, as it can bring a large number of potential customers. Therefore, it is extremely important for attorneys to use this platform the best they can with the help of their web marketing consultant.

Why Twitter Is So Important for Web Marketing

With an audience of more than 200 million waiting to hear about news and commentary on the platform, Twitter is definitely an ideal place to stay on top of the mind of your audiences. While social platforms like Facebook and Instagram do have a similar number of audiences, they are not considered ideal for formal businesses, especially a law firm. Twitter, on the other hand, is an active hub of professionals from all industries and lawyers can use it best for their web marketing efforts.

Tips for Lawyers to Use Twitter for Their Law Firm Web Marketing

Simply being present on Twitter is not enough for plain law firm web marketing ideas; you also need to make a lot of efforts to attract your audience. Here are some tips to help you use Twitter effectively:

Stay Interactive

Don’t just use Twitter to post links to your blog posts. Use the platform to interact with your community in a more direct and interpersonal manner. Also, post relevant content from other sources to keep them intrigued.

Make a Hashtag for Your Law Firm

If you want to make it easier for your audience to keep track of all your tweets, make a hashtag for your law firm. This will keep all your post integrated, allowing your audience to find older posts conveniently.

Use the Authorship Markup Feature

Twitter offers an authorship markup feature. Through it, you can link your website to the platform. This can enhance your search results and Google+ Author Rank, making it possible for you to draw more audience to your website.

So, if you want to get more audience coming to your website using the law firm web marketing techniques, you should get in touch with a web marketing consultant right away to plan an effective SEO/Web marketing campaign.

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.

6 Comments

  1. Valencia Pooley

    September 28, 2013 at 12:25 pm

    The social norms of Facebook and LinkedIn vs. Twitter are completely different. Doing a status update every hour which would be fine for Twitter would be very annoying on Facebook and LinkedIn.

  2. Alyse Estrada

    September 30, 2013 at 12:24 pm

    It’s a big mistake for law firms to just go ahead and follow everyone, or following too many celebrities that will not follow you back. Instead following the people who are Retweeting and favoriting other law firm’s tweets should be the people who you want following you.

  3. Verna Rust

    October 3, 2013 at 12:22 pm

    Twitter is one of the few social networks that utilize the authorship markup rel=”me”. Linking your law firm’s website to Twitter using rel=”me” can help it in search results.

    • Domenic Stelle

      October 2, 2013 at 12:23 pm

      Yes Rightly Said! The same markup is also utilized in Google+’s Author Rank to build trust and authority around individuals not companies.

  4. Sandy Arora

    October 6, 2013 at 12:20 pm

    Showing who you are in your Twitter bio description is a powerful thing to help gain visitors trust. This is a form of transparent marketing, and more and more businesses are practicing it for a reason.

  5. Sanskrita

    October 8, 2013 at 12:19 pm

    It seems like twitter tags are all over TV these days, especially on sports or entertainment shows. Legal conference attendees also stay connected via Twitter. Having a Twitter presence should be part of you comprehensive law firm internet marketing strategy.

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