Mobile websites have significantly changed the way online shopping is done. Continuous customer engagement offered by mobile websites increases the chances of impulse buying and also affects in-store traffic of businesses. Therefore, having a mobile design for your website is of key importance for every retailer to keep up with the rising trend of shopping through mobile devices.
Separate Web Design for Mobile Devices
Your mobile website designs efforts can only work successfully if you have separate mobile websites designed. From layout to content, everything needs to be done differently so that your site can function properly on mobile devices. If your site is not integrated for mobile use, it will cause layout issues, confusion and a lot of trouble to your site visitors and drive them away. While it might seem like an unnecessary investment to you at the start, getting a professionally-designed effective mobile website can be very beneficial for your business.
Using Mobile Websites Effectively
With the holiday shopping season approaching fast, it is an ideal time for retailers to take advantage of mobile marketing in the best way possible. Here are some tips to help you get more customers to your retail site:
Responsive Web Design
Responsive mobile design for your website can bring a substantial increase in customer queries and purchases made online. Especially if the customers are making impulsive purchases, responsive designs can lead to quick purchase decisions. You should focus on such designs while working on your small-business web design.
Another way to get more customers to your retail website this holiday season is to get your business app developed. Since apps can function without Wi-Fi, they can encourage customers to spend more time learning about your business and making purchase decisions any time they want.
Using Google Wallet on your retail website can be extremely beneficial for you. Google Wallet is becoming increasingly popular and you can use it to encourage customers for loading coupons, loyalty cards and other similar features.
So, make sure you have an effective web design for mobile devices created for your website before the holiday season arrives.