How Retailers Can Benefit from Mobile Websites

By on October 2, 2013
mobile phone web sites for retailer
How Retailers Can Benefit from Mobile Websites

Mobile websites have significantly changed the way online shopping is done. Continuous customer engagement offered by mobile websites increases the chances of impulse buying and also affects in-store traffic of businesses. Therefore, having a mobile design for your website is of key importance for every retailer to keep up with the rising trend of shopping through mobile devices.

Separate Web Design for Mobile Devices

Your mobile website designs efforts can only work successfully if you have separate mobile websites designed. From layout to content, everything needs to be done differently so that your site can function properly on mobile devices. If your site is not integrated for mobile use, it will cause layout issues, confusion and a lot of trouble to your site visitors and drive them away. While it might seem like an unnecessary investment to you at the start, getting a professionally-designed effective mobile website can be very beneficial for your business.

Using Mobile Websites Effectively

With the holiday shopping season approaching fast, it is an ideal time for retailers to take advantage of mobile marketing in the best way possible. Here are some tips to help you get more customers to your retail site:

Responsive Web Design

Responsive mobile design for your website can bring a substantial increase in customer queries and purchases made online. Especially if the customers are making impulsive purchases, responsive designs can lead to quick purchase decisions. You should focus on such designs while working on your small-business web design.

App Creation

Another way to get more customers to your retail website this holiday season is to get your business app developed. Since apps can function without Wi-Fi, they can encourage customers to spend more time learning about your business and making purchase decisions any time they want.

Google Wallet

Using Google Wallet on your retail website can be extremely beneficial for you. Google Wallet is becoming increasingly popular and you can use it to encourage customers for loading coupons, loyalty cards and other similar features.

So, make sure you have an effective web design for mobile devices created for your website before the holiday season arrives.

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.

6 Comments

  1. Valencia Pooley

    October 5, 2013 at 11:49 am

    We see that smartphones are used during the research and shopping stages. That’s a big opportunity for retailers, and they need to be a part of it. In fact, Google’s top recommendation to retailers is to get a mobile site.

  2. Domenic Stelle

    October 6, 2013 at 11:46 am

    Consumers are moving beyond buying digital goods like music and ringtones, and are purchasing real physical products. Surprisingly, high-touch categories like clothing and jewelry are quite popular.

  3. Matthew Coleman

    October 7, 2013 at 11:47 am

    Eventually all businesses will need to go mobile, and the sooner they join the bandwagon the better. With that said, a mobile-optimized website is more important for Retailers.

  4. Jasmine Fletcher

    October 9, 2013 at 11:45 am

    A one-mobile-site-fits-all strategy doesn’t work. We want to be more segmented and targeted in terms of what we deliver.

  5. Stella Bigelow

    October 11, 2013 at 11:48 am

    With nearly all smartphone users looking for local retailers or services, it’s the most popular Internet activity performed. According to Google, 1 in 3 searches on a smartphone have local intent, while 1 in 2 Bing searches are local.

    • Alyse Estrada

      October 8, 2013 at 11:48 am

      Yes, I also heard that, with 79% of mobile users relying on their smartphones to help with shopping, it’s changing the way people shop. According to Google, 15% of all shopping related searches now come from mobiles.

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