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SEO Expert

What Makes Someone an SEO Expert & Why Should I Hire One? 

Thinking about hiring an SEO expert but wondering if it is worth the money?

In this article, we are going to take a look at what makes someone an expert at search engine optimization, what it is that they do exactly, and how they can help your business grow.

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What Makes Someone an SEO Expert?

An SEO expert is someone who has a deep understanding of search engine optimization (SEO) and knows how to improve the visibility of a website or webpage in search engine results pages (SERPs). 

Shortly, here are some of the characteristics that make someone an SEO expert: 

Knowledge and understanding of top SEO principles:

An SEO specialist should have a solid understanding of SEO principles such as keyword research, on-page optimization, technical SEO, link building strategies, and SEO content creation.

Experience in the industry:

The more experience someone has working in the SEO industry, the more likely they are to be an expert in their field.

Ability to analyze data:

An SEO expert should be able to analyze data related to website traffic, rankings, and user behavior to identify trends and make informed decisions.

Strong communication skills:

Good communication skills are essential for an SEO expert to work effectively with clients, team members, and stakeholders.

Staying up to date with industry changes:

The world of SEO is constantly changing, and an expert must keep up with the latest trends, algorithm updates, and best practices to ensure they are providing the most effective strategies for their clients.

To sum it all up, an SEO expert is someone who has the knowledge, skills, and experience to improve the visibility of websites and web pages in search engines, driving traffic and revenue for their clients.

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Here’s More About SEO Experts SEO experts can work for agencies or as freelancers:

Some SEO experts work for marketing agencies, while others work as independent consultants or freelancers. They may also work in-house for a company, managing the SEO efforts for their website.

They use a variety of tools:

SEO experts use a range of tools to help with their work, including keyword research tools, analytics platforms, and SEO audit software.

They can specialize in different areas:

Some SEO experts specialize in certain areas of SEO, such as technical SEO, local SEO, or e-commerce SEO. Others may focus on specific industries, such as healthcare or finance.

They may work with other digital marketing specialists:

SEO is just one aspect of digital marketing, and SEO experts may work with other specialists, such as content marketers, social media managers, and PPC (pay-per-click) advertising experts, to create a comprehensive digital marketing strategy. 

They track and report on results:

SEO experts will regularly monitor website traffic, rankings, and other metrics to measure the success of their efforts. They will then report on these results to their clients and adjust their strategies as necessary.

Overall, an SEO expert is someone who has a deep understanding of SEO principles and strategies, stays up to date with the latest industry trends, and has the skills and experience to improve website rankings and drive traffic and revenue for their clients.

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How Does One Become an SEO Expert?

Becoming an SEO expert typically requires a combination of education, practical experience, and ongoing learning. Here are some of the most common ways that someone becomes widely-known as an SEO expert:

They get educated:

Most start out by learning the fundamentals of SEO. There are many online resources available, including blogs, courses, and books that can provide a solid foundation of SEO knowledge. Some popular sources of SEO education include Moz, Ahrefs, SEMrush, and the Google Search Console Help Center. 

They gain practical experience:

To become an SEO expert, it’s important to have hands-on experience with SEO. This can involve working on a website, volunteering to help a non-profit organization or a friend’s business with their SEO efforts, or getting an internship or job in the field.

They keep up with industry changes:

SEO is a constantly evolving field. And it’s important to stay up to date with the latest trends, ranking factors, algorithm updates, and best practices. Most experts follow industry thought leaders on social media, subscribe to SEO newsletters and blogs and attend industry conferences and events to stay informed.

They learn from others:

Networking with other SEO experts and professionals can provide valuable insights and learning opportunities. Experts often join online communities such as Reddit’s SEO subreddit or LinkedIn SEO groups, attend local SEO meetups, and participate in industry forums and discussions. 

They obtain certifications:

While not strictly necessary, obtaining an SEO certification can demonstrate your expertise and commitment to the field. There are many SEO certifications available, including Google Analytics and Google AdWords certifications. As well as industry-specific certifications such as the HubSpot Content Marketing Certification. 

Becoming an SEO expert in the United States takes time, dedication, and a willingness to continually learn and adapt to the changing industry. With the right combination of education, practical experience, and ongoing learning, anyone can become an SEO expert, though few actually do.

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How Can I Tell an SEO Expert from a Non-Expert?

While there may be some overlap in knowledge and skills between SEO experts and other SEO professionals, there are a few key areas where SEO experts typically excel. These include:

  • SEO experts have a deep understanding of technical SEO. Also, this involves optimizing a website’s technical infrastructure to make it more search engine-friendly. This includes things like website architecture, site speed, mobile responsiveness, and schema markup.
  • Link building is an important part of SEO, and SEO experts understand how search engines work and how to build high-quality, relevant backlinks that can improve website authority and rankings.
  • SEO experts understand the importance of content in SEO and can develop effective content strategies that incorporate keyword research, on-page optimization, and user intent.
  • SEO experts are skilled at analyzing data from tools such as Google Analytics and Search Console to identify trends, patterns, and opportunities for improvement.
  • SEO experts can develop comprehensive SEO strategies that take into account the unique needs and goals of a business, as well as the competitive landscape.

 

What Are the Benefits of Hiring a True SEO Expert?

Hiring an SEO expert for your business can have several benefits, including:

Improved search engine rankings – SEO experts have the knowledge and skills to optimize your website for major search engines. As a result, this can lead to higher rankings in search engine results pages (SERPs). This can make it easier for potential customers to find your website and increase the visibility of your brand.

Increased website traffic – Higher search engine rankings can lead to increased website traffic, as more people will see and click on your website in search results. This can result in more leads, conversions, and revenue for your business.

Better user experience – SEO experts can also help improve the user experience on your website. As a result, this can lead to higher engagement, longer visit times, and more repeat visits. This can help build customer loyalty and increase your brand’s reputation.

Cost-effective marketing – SEO is a cost-effective form of marketing, as it can provide long-term benefits without requiring ongoing advertising spend. While it may take some time to see results, the ROI of an SEO campaign can be significant.

Accurate guidance – An SEO expert can provide precise guidance and advice on the best SEO strategies for your business, as well as stay up to date with the latest industry trends and algorithm updates. This can help you stay ahead of your competitors and make informed decisions about your digital marketing efforts.

Also,

Hiring an SEO expert can help improve your online presence, increase website traffic and revenue, and provide expert guidance on the best SEO strategies for your business.

Hiring an SEO expert can also be a wise investment for many businesses. Because it provides a significant return on investment over time.

For example, an SEO expert can optimize your website for search engines. This can lead to higher search engine rankings and increased visibility for your brand.

This can make it easier for potential customers to find your website and can result in more traffic, leads, and revenue. 

Higher search engine rankings can also lead to increased website traffic. This can result in more leads and conversions for your business. This can help you achieve your business goals and grow your bottom line.

And the benefits don’t stop there. As we mentioned above, search engine optimization is also cost-effective marketing.

It delivers long-term benefits without requiring ongoing advertising spend. While it may take some time to see results, the ROI of SEO can be quite significant.

Two more great things about SEO are:

1.  It can help you stay ahead of your competitors and make informed decisions about your digital marketing efforts.

2.  Plus, by outsourcing your SEO efforts to an expert, you can free up time and resources to focus on other aspects of your business, such as product development, customer service, and sales.

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Ready to Experience the Many Benefits of Working with an SEO Expert?

Then click the button below to schedule a consultation with one of the talented, knowledgeable SEO experts at LaV1.

We are a leading SEO and digital marketing agency. We have gained a strong reputation for providing the high-quality SEO services businesses in Los Angeles need to grow and prosper.

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Don’t waste valuable time searching the Internet and trying to determine who is an SEO expert and who isn’t. Ensure you work with proven, effective SEO experts by scheduling a free consultation with LaV1 today.

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ABOUT BRUNO PISANO
Bruno Pisano started in this business in 1995; he is an expert web developer, marketer, businessman, philanthropist, bestseller author and former professional soccer player. He has 3 kids and a dog. Bruno is committed to have small businesses be at the top of the search engine results, so that they can compete with large corporations at a fraction of the budget. He speaks English, Italian and Spanish. Bruno cares more about his clients than he does for himself. And is very adamant about keeping permanent communication with them. He uses the latest techniques both in marketing and design, for maximum results. When you talk to Bruno, you feel like speaking with a friend; he has a no-pressure style and only cares about how he can help you.