Deciding whether to hire a local SEO specialist or an SEO agency should not depend only on your budget. Just because you can afford to hire an agency doesn’t mean that that will be the best choice for you. Sometimes it’s better to work with a search engine optimization expert that becomes personally involved in your project and can offer you tips and suggestions in a friendly, informal way.
Let’s face it, the cost is usually the factor that determines what kind of search engine optimization expert you choose. A local SEO specialist will obviously be much more affordable than an SEO agency that puts at your disposal a team of experts. Besides, you usually can’t negotiate prices with an agency, who uses packages of services. With a freelance search engine optimization expert, on the other hand, it’s possible to negotiate a more advantageous contract for you. Find out more about the cost of SEO here.
Skills and Experience
Qualified local SEO specialists can have as much experience and as many skills as the experts that are part of a SEO agency. That said, the combined experience and skills of an agency comes in handy when you have a major SEO project that you need to take care of, such as building a large new website or optimizing a network of blogs. For smaller projects though, working with a local SEO specialist is just as effective as working with an agency, and usually a lot cheaper.
SEO is not something you do once and then forget about. It’s a continuous process of improving your website and of building backlings through content marketing. An SEO firm can provide ongoing support, but so can a local SEO specialist. The latter might not always be available though. But then you don’t have to work with the same expert all the time. All SEO specialists use ultimately the same practices, and you can always hire freelancers on a project basis.
Working With a Local SEO Specialist – The Right Choice
For most small and medium-sized websites, working with a local search engine optimization expert rather than a big SEO agency is the natural and cost-effective solution most of the time. But sometimes you need more than an expert on your side, and that’s when working with an agency is the right thing to do. Hire a local SEO specialist right now and you won’t regret it.