There is a very long list of technical adjustment that a webmaster can apply to successfully improve SEO on his site. However, it seems like even seasoned professionals stick to the very basics.

Don’t let yourself fall into this trap. Even if you are a beginner, you should start your SEO endeavors with the right feet. Here you have 15 technical SEO actionable facts and tips for you to apply today.

1. Dominating the Sitemaps

More effort should be invested in sitemaps. As a beginner, you should look for your XML sitemaps to be properly UTF-8 encoded, have no more than 50,000 URLs and weigh less than 50 MB, have an index file over multiple submissions, and have different sitemaps instead of media types and formats.

2. Internal and External Linking

While most professionals focus on external link building, having a well-thought structure of internal links is a great idea that is often ignored. Google gives value to internal linking as well.

3. Speed Is Everything


You may have thousands of high-quality links pointing to your site but if it has considerably slow load times, you are completely lost. Google care a lot about user experience, so slow sites will not rank. Use PageSpeed Insights tools from Google in order to understand what is going wrong.

4. Sitemap’s Structure Is Not Relevant

Do not waste too much time with your sitemap's structure, as it isn’t relevant for Google. Your site will be not affected in any way possible by the structure you (or your plugin) choose for the XML file.

5. Home Page Comes First

This doesn’t apply to every single case, but Google likes to crawl the home page of a site first. Have it in mind while optimizing.

6. No-Index as a Tool

We have a “crawl budget” to manage in order to make the most from Google. We don’t want that budget to be wasted by valueless pages on our site. Tag them as “no-index” in order to leave them aside.

7. Shifting to HTTPS

Just like Google is prioritizing mobile-enhanced websites, they are also paying a lot of attention to HTTPS-enabled sites, which provide stronger security to the users.

8. Keeping Redirects Working for a Year

Google may take a few months before recognizing that a site has been moved. That’s why it’s recommended to keep 301 redirections live for a year.

9. Controlling the Search Box in the SERP

If you need to do so, you can now control several details of the search box that may appear alongside with your site on Google results. It can be manually disabled or configured to work with your own in-site search engine.

10. Avoiding Translation in Search Results

By using the “notranslate” meta tag, you can stop Google from automatically translating your site on the result page, something that goes wrong very often.

11. Robots.txt are Case-Sensitive

This one is simple yet essential: use lowercase only to name the “robots.txt” file or Google will not be able to crawl it.

12. Avoid Cached Versions without Any Fear

For a while, it was thought that the “noarchive” meta tag used to avoid cached versions was damaging rankings. Not true. Use the tag as you please.

13. Infinity Scroll is not a Good Idea

Google crawlers have a hard time accessing infinity scroll on websites. This means big trouble. However, there is a way to avoid the issue and keep the infinity scrolling feature: implementing the replaceState/pushState tweak.

14. Understanding Crawlers’ POV

For SEO professionals, it’s highly important to understand how crawlers are seeing their websites. With the Mobile Usability tool from Google Console, it’s easy to see the site from the crawlers’ perspective and know what is wrong.

15. Canonical from New to Main Domain

In order to save the value from old domains and use it on new domains, adding canonical can be the easy, down-to- earth solution.

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