Best SEO Tools to Boost Your Rankings

The below list assists you with quick keyword research, proper link
building, better content optimization, technical SEO, rank tracking, and
backlink analysis.

Link Building Tools

Link building is a way in which various pages are connected to your content
through a URL. Let us know about some of the ubiquitous link building
tools.




Authority Spy



It is a software by Adobe Air to get information about the principal
players in your segment. Not only it tells you about your top rivals, but
it also helps you get connected with them. It is done by providing you
links to their profiles via Twitter, Facebook, and other websites.


Buzz Stream

Another efficient way of link building is buzz stream. It is a tool
designed by apartmentratings.com. It finds the best sites across the
internet to fetch the links, so that link building process becomes
effortless and simple.



Check My Links

Now no need to worry about broken links on your website when you have
“check my links” installed. It is a chrome extension and continually scans
the links and reports if there are any broken links available on the page.
It makes the process of link building unchallenging and uncomplicated with
utmost accuracy.



Broken Link Finder by Citation Lab

No need to wander anymore to find broken links on every page. The broken
link finder search for the broken links. It searches the supplied keywords
and all the broken links from the given keywords are generated and aligned
in a single space.



Link Prospector by Citation Lab

A tool for good link building. Link Prospector provides you with all the
necessary information. It scans the internet for the various resources like
blog posts, trending news from reputed sites, and other pages. It is an
excellent tool for link management.



Content Marketer

Sometimes contact information is very hard to find over the internet and
can cause you a lot of trouble. No need to worry if you have Content
marketer with you, this tool is very precise in fetching the contact
information and it’s fast.

Technical SEO Tools

Search engine optimization tools are required to check the technicalities
of the website and help in enhancement of your website to get better search
engine results ranking. Some of the popular technical SEO tools are listed
below-



Bing Webmaster Tools

Bing webmaster tools are packaged by Bing whose parent company is
Microsoft. It strives hard to compete with Google Search Console.

If you wish to SEO on Bing, then this is the perfect tool for you. The
advantage of this is that its keyword research tool is excellent.


Browseo

Browseo is a tool that exhibits the perspective of the search engine on
your website. While using browseo you will know how search engine works on
your site. A Marvelous tool for SEO.




Dareboost



Do you wish to reduce the loading time of your website? Dareboost can be
the best option. It is an outstanding tool to reduce your site loading
time. It supports various tweaking mechanisms and guides you to reduce site
loading time.


Deepcrawl

Deepcrawl is a core tool for your site. It scans up your whole website and
fetches out valuable information about the site. It shows up H1 tags on
every page of the website along with broken links and no indexed pages.



Google Analytics

Another excellent tool from a great company. Do you wish to improve the
traffic on your site? Go for Google Analytics. It has all the information
regarding every click on your website that went through Google. The CTR
field inside it reveals the best click rate.



Google Analytics Referrer spam killer

An impressive way to keep your GA data excessively clean. Link your Google
Analytics with referrer spam killer and voila! You are good to go. All the
spamming referrer websites are wiped out.

Keyword Research Tools

Keywords should be taken with utmost priority to increase the ranking of
your website. Here are some of the best keyword research tools-


Scrapebox

Acclaimed as the Swiss army knife in keywords research tool. Scrapebox
proves out to be the boon to keyword research. It does all from link
building to keyword research.




Adwords and keyword permutation generator



One of the ways to get better page rankings in search results is by mixing
up the words with different permutations. The keyword permutation generator
works on the same principle of mixing up of words under different
permutations resulting in better page rankings.

Answer the Public

Want to know about what people ask on Google? If so then Answer The Public
can be very beneficial to you. It fetches out of all the queries arising in
the search engine. It can help you judge your audience and assists you in
optimizing the search result of your page.

FAQfox

FAQfox

It is a new tool but it can help you a lot. This tool searches out various
forums and makes the list of queries asked. If you are keen about queries
on a particular site, let’s suppose Quora, it will give you the results
from this particular site.


Freshkey

If you don’t want to invest much in keyword research tools and want maximum
out of it, then Freshkey turns out to be the ace for you. It has one time
fees of $49 and offers great features. It pulls out various keywords from
the leading sites such as Ebay, Google, etc.

Google correlate

Another outstanding tool from Google directly. It generates the suggestion
of the keywords. It provides with the list of keywords that are often
searched together depending upon our usage.

Rank Tracking Tools

Rank tracking tools are used to find out the position of the keywords. By
knowing the position of the keywords, one can get better search engine
optimization results. Some of the most extensively used rank tracking tools
include-



Advanced Web Ranking

It is a versatile tool having a combination of two tools which are SEMRush
and Authority Labs. It outperforms most of its competitors. It’s a must
have audit tool for search engine optimization.


AMZ Tracker

A must have tool for those who work with Amazon. It helps in tracking ranks
among Amazon network. It analyzes important parameters such as real
positive reviews, the number of sales, etc.


Authority Labs

Most widely used rank tracking tool with easy to use features. It is very
user-friendly and it’s very cheap. Basic plan limit is 250 keywords – it
can cater the needs of all website designers.


GeoRanker

Another widely used ranking tool. Georanker is helpful if you want to track
and work out with local keywords. It works with google maps as an
extension. It provides with the keyword ranking in a particular place. It
is used to track local keywords.



Pro rank tracker

Pro rank tracker is a tool with most structured and ordered user interface.
If you have to deal with hundreds or thousands of keywords together, then
this one’s the best for you. It makes groups of keywords in a very
organized way.


Rank Ranger

Rank Ranger is another tool for ranking analysis of keywords. If you want a
great bunch of added features in rank optimizer tool, then Rank Ranger will
prove to be best for you. It can do on-page audits along with keyword
research and competitor analysis.

Content Optimization Tools

Content is the heart of your website. It can be text, photos, or flash
content. A content optimization tool works on this content and increases
the search results rating of the site. Some of the leading content
optimization tools include-


BuzzSumo

Buzzsumo gained popularity in very less time because of its effectiveness
in content optimization. Buzzsumo is the best-selling and most extensively
used content optimization tool. It helps a lot in finding outstanding
content on the web very quickly.


Can I Rank?

Can I rank is another tool used for content optimization. It compares your
page with the best-ranked page over the internet under the same niche. The
keywords are used to analyze the page and generate the rank of your page.


Keys4Up

A dynamic way to boost the ranking of your page is by introducing the LSI
keywords in your content. LSI keywords are used to make your content
optimized. It provides you with the best suggestion of keywords that help
to earn better rank and visibility.



MarketMuse

It is another content optimization tool. It optimizes your content by
comparing your content with similar content available on the internet with
better rankings. It guides you to use the keywords used in other content to
increase your rankings.


Onpage.org

One of the best and high-end content optimization tools. It comes with a
lot of neat features. One of the features includes the ability of TDIDF
analysis. This study uses certain types of keywords to enhance page
rankings.



QuickSprout Website Analyzer

It’s a very handy website analyzer. It works best with Google Analytics to
work more efficiently and generates various suggestions that can help in
better SEO rankings.

Backlink Analysis Tools

Backlink analysis tools work in the background and continuously monitor to
get the most from a website. Some of the tools include-

Ahrefs

If you are looking for excessively easy and user-friendly tool, then opt
for Ahrefs. It has a smooth user interface. Apart from this, it comes with
an abundant number of threads updated regularly.


CognitiveSEO

Another SEO tool that is very effective in search engine optimization. It
is useful in identification of harmful backlinks and enhances page ranking
over the internet.


Kerboo

Among various backlink optimization tools, Kerboo offers significant
advantages. Not only does it support backlink analysis but also other great
features like online auditing and rank tracking. It also supports link
prospecting.



Link Research Tools

It’s a backlink tool, but it stands apart from others as it has a unique
feature called “link detox”. It works continuously in the background and
warns about Google penalty.


Majestic SEO

It is one of the largest used SEO tools due to its regularly updated
database of threads. Moreover, it comes with greatest features like
“Trustflow” and “CitationFlow,” which tells about the spammy or legit
website in use.



Monitor Backlinks

A well-detailed layout that offers updates on freshly acquired backlinks,
page speed, and keyword rankings. It also immediately informs you about new
links obtained by your competitors. Look at how it works right here:

With the above information, you can get an idea of various SEO tools and
how they work. It will be a handy guide for anyone trying to get better at
search engine optimization.

The Surprising Potential Pitfalls of Web Marketing – Reputation Management of Online Reviews and Relationships

Web marketing has become to newest and most effective ways for companies to connect with customers and build their business. But with all the excitement about internet based marketing plans, it can be easy to think it’s just a walk in the park. In fact, web marketing can come with some pretty serious pitfalls. Here’s what you should be watching out
for.

The Shiny Object Syndrome

We all know the internet is constantly changing. As a user driven entity it changes and evolves based on usage and interaction. FaceBook, Twitter, mobile seo, viral videos and other trends have exploded onto the web marketing scene and made worldwide headlines and then either leveled off or, in some cases, become yesterday’s news before the digital ink has finished drying. Although it’s important to embrace change and capitalize on opportunities, rushing to jump on every bandwagon that comes along will spread your resources too thinly and will, over time, simply wear you down and not produce the results you want.

Chatty Cathy

Social media is another way in which companies connect with their customers and improve their own reputations and public image. But if you’re posting on FaceBook, Twitter, Instagram, Pinterest and every other media site you can think of multiple times a day, you’re running the risk of overloading your customers. Consumers don’t mind messages from companies they’ve chosen to follow on social media platforms, but that doesn’t mean they want their news feeds to be clogged with constant advertisements. Use your social media outlets wisely and remember that less is more when it comes to effective marketing.

Selfish Conversations

Just like any social gathering, the internet is a place for people to get together and discuss absolutely anything – from current politics and news to the best way to get rid of dried toothpaste on the bathroom mirror. You want your business to be a part of the conversation, but make sure you’re not dominating the experience and making it all about you. Let your customers do the talking and simply respond to them as you would any customer standing at your front desk. If you post something online about a new service and it spawns a conversation about Star Wars, don’t jump in and try to change it back – let your customers feel at home and they’ll be more comfortable with you in general.

So, What is “Reputation Management” online

The internet isn’t anonymous. We all know that now. But still, sometimes our behavior doesn’t reflect that understanding. Be sure you and your company always treat customers and interact with the public with the same level of friendly professionalism they would use in ‘real life’. Treating customers well online has become just as important as how you treat them in your day to day interactions. In some ways it’s even more important, a customer at your front desk may walk away and tell their friends about a bad experience, but someone online can take a screen shot and share it with the world.

The Three Key Elements of Web Site Design You Need to Know

Designing a website may be more important than ever, but that doesn’t mean it’s getting any easier. Web site design trends crop up constantly, from interactive Flash movies or demonstrations to the new Parallax scrolling trends currently sweeping the design world. Although trends may come and go, there are some key elements every high quality and effective website share.

Keeping it Simple

One of the most common elements in a high quality website is simplicity. It can be tempting to overload visitors with information, particularly on your home page. But loading up a page with tons of information, scrolling text, photos and content will only drive customers away. Keep your launch page simple, clean and easy to navigate. Links to other pages, pertinent and updated information along with some photos will allow you to give current and new customers a feel for how you run your business. If your website is clean, organized and professional, they’ll assume your company is as well. A cleaner and more simple web site design will also make your entire site load faster. If you load up on banners, text, photos and so much content that there’s no white space, people may assume your company is disorganized, sloppy and difficult to work with.

Beauty, Style and Visual Design

The visual design of a website is also important. White space, photo placement, font choice and color palette all play a vital role in making your website effective. While quality content and usability will keep a customer on your site, good visual design is really the hook. This is where working with a professional team of web designers and developers can give your company a competitive and professional edge. A well designed website is one customers will not only enjoy using – it’s also one they’ll be likely to pass on to family, friends and social media followers.

Content & Navigation

No matter what your business, the motto ‘The Customer is King’ always applies. This is as true for your website as it is for your office or storefront. Be sure your web site design has your end users in mind. Content should be professionally written, well formatted and easy to read. Navigation throughout your website should be intuitive and easy to handle, even for those unfamiliar with your website or not entirely internet savvy. It’s also a good idea to create specific sites for PC users as well as those accessing your site on a mobile device.

Creating an effective and profitable website doesn’t mean using every trend and tool available. Working with a web development and design team will allow you to find the perfect elements to include in your own website without overloading the site or putting off customers. A balance between current trends and classic style will ensure your website is one customers enjoy using and new clients find intriguing.

GDPR

Don’t Be the Victim: The Smartest Option for Your Website with GDPR Compliance Services

The most recent General Data Protection Regulation laws in the EU are creating an authentic disruption all around the world. Businesses in the United States are liable as well, representing a new legal challenge for owners and managers.

Being non-compliant with EU GDPR laws today is a serious threat to your business.

Are you willing to expose yourself to outstanding penalties?
Avoid significant fines that may jeopardize your business’ financial health and reputation with the help of LaV1.

We can make your existent website GDPR compliant. Let’s talk.

At LaV1, we’re online marketing experts with decades of experience now. One of our top priorities with the clients is to help them to be fully compliant with the different privacy laws that influence their online activities.

The recent EU GDPR laws represent one of the biggest changes in online marketing and Internet-based business in this decade. The challenges created by the new regulation are real and doesn’t only affect EU-based organizations, just like some US business owners believe.

What Just Happened?

The EU GDPR was adopted two years ago and became enforceable recently, on 25 May. By last April, only one in three businesses weren’t fully compliant with the new privacy laws, making them liable through their websites, apps, and online-provided services.

This regulation on data privacy that protects individuals that browse on the Internet and provide personal information came into full force, especially after big scandals related to social media enterprises that were abusing of their users’ data. Without a doubt, enhanced control of individuals over their personal data have created more obligations for companies.
Now, the EU GDPR plans to be as rigorous and severe as possible, punishing those organizations that don’t provide full control to individuals on their data.

This way, the regulation packs considerable penalties that are designed to compensate affected parties and jeopardize non-compliant businesses, both in and out the European Union.

Risks of Being Non-Compliant

You can be sure about something: being GDPR compliant is not just an option to your business’ website.

The risks are serious. This is a challenge full of threats and LaV1 wants to help. Individuals that denounce non-compliant organizations may sue and receive financial compensations, this alongside with the potential fines and penalties coming from public enforcement institutions and regulators.

Your business’ reputation is also at stake, with the possibility of creating a negative situation that may harm your relationship with the public. As it just happened with Facebook, customers aren’t willing to work and respect companies that abuse of their personal information.

Having a compliant website with the new GDPR rules isn’t a choice. Do what is right and prepare for the future with LaV1.

Results + Experience + Happiness

Hello and welcome to LaV1, we want to be the one-stop source for all of your web design and marketing needs. By visiting us today you have shown that you are serious about growing your business and enabling it to reach its full potential. My dedicated team of professionals can make that happen for you. I let you focus on your business while I take care of your internet matters.

For over 18 years, LaV1 has been a pioneer in web design and marketing. I know what works and what doesn’t. I can offer you a wide array of services including copywriting, web design, video marketing and some of the most innovative mobile websites. My skills and dedication to the customer are unmatched by anyone else and I offer something that is unheard of in the industry: if by the mutually agreed time the search words selected do not show up on the first page of the Search Engines, I will continue to do all the activities to help your site rank, and it will not cost you any additional money!

When you hire me for your web design, you can rest assured knowing that you will always have an open line of communication and you will always have access to all of the work done on your site. My techniques are the latest and most effective when it comes to getting maximum results for your business. Whether we meet in person, Skype or any other way, I am here to help you achieve your online business goals. Your success is my success!

Although my work is highly technical, I speak in simple, easy to understand business language so you will know what to expect at any given stage in our working relationship. I speak Italian, Spanish and English fluently so I can, of course, create websites and marketing campaigns in any of these 3 languages.  You owe it to yourself to contact me right away and see what I can do for your business. You will be very glad that you did.

 

If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.       -Jay Abraham

15 Technical SEO Actionable Facts for Beginners

There is a very long list of technical adjustment that a webmaster can apply to successfully improve SEO on his site. However, it seems like even seasoned professionals stick to the very basics.

Don’t let yourself fall into this trap. Even if you are a beginner, you should start your SEO endeavors with the right feet. Here you have 15 technical SEO actionable facts and tips for you to apply today.

1. Dominating the Sitemaps

More effort should be invested in sitemaps. As a beginner, you should look for your XML sitemaps to be properly UTF-8 encoded, have no more than 50,000 URLs and weigh less than 50 MB, have an index file over multiple submissions, and have different sitemaps instead of media types and formats.

2. Internal and External Linking

While most professionals focus on external link building, having a well-thought structure of internal links is a great idea that is often ignored. Google gives value to internal linking as well.

3. Speed Is Everything


You may have thousands of high-quality links pointing to your site but if it has considerably slow load times, you are completely lost. Google care a lot about user experience, so slow sites will not rank. Use PageSpeed Insights tools from Google in order to understand what is going wrong.

4. Sitemap’s Structure Is Not Relevant

Do not waste too much time with your sitemap's structure, as it isn’t relevant for Google. Your site will be not affected in any way possible by the structure you (or your plugin) choose for the XML file.

5. Home Page Comes First

This doesn’t apply to every single case, but Google likes to crawl the home page of a site first. Have it in mind while optimizing.

6. No-Index as a Tool

We have a “crawl budget” to manage in order to make the most from Google. We don’t want that budget to be wasted by valueless pages on our site. Tag them as “no-index” in order to leave them aside.

7. Shifting to HTTPS

Just like Google is prioritizing mobile-enhanced websites, they are also paying a lot of attention to HTTPS-enabled sites, which provide stronger security to the users.

8. Keeping Redirects Working for a Year

Google may take a few months before recognizing that a site has been moved. That’s why it’s recommended to keep 301 redirections live for a year.

9. Controlling the Search Box in the SERP

If you need to do so, you can now control several details of the search box that may appear alongside with your site on Google results. It can be manually disabled or configured to work with your own in-site search engine.

10. Avoiding Translation in Search Results

By using the “notranslate” meta tag, you can stop Google from automatically translating your site on the result page, something that goes wrong very often.

11. Robots.txt are Case-Sensitive

This one is simple yet essential: use lowercase only to name the “robots.txt” file or Google will not be able to crawl it.

12. Avoid Cached Versions without Any Fear

For a while, it was thought that the “noarchive” meta tag used to avoid cached versions was damaging rankings. Not true. Use the tag as you please.

13. Infinity Scroll is not a Good Idea

Google crawlers have a hard time accessing infinity scroll on websites. This means big trouble. However, there is a way to avoid the issue and keep the infinity scrolling feature: implementing the replaceState/pushState tweak.

14. Understanding Crawlers’ POV

For SEO professionals, it’s highly important to understand how crawlers are seeing their websites. With the Mobile Usability tool from Google Console, it’s easy to see the site from the crawlers’ perspective and know what is wrong.

15. Canonical from New to Main Domain

In order to save the value from old domains and use it on new domains, adding canonical can be the easy, down-to- earth solution.

SEO Expert Los Angeles

NO BOGUS PROMISES- NO SHADY MOVES

LaV1 is a SEO EXPERT LOS ANGELES COMPANY THAT DELIVER GUARANTEED RESULTS and A SUSTAINABLE BUSINESS EDGE, THE RIGHT WAY

 

Struggling to increase your website search engine visibility? Tired of getting random traffic to your website? Have a high bounce rate and a low conversion rate? Appalled by the SEO service charges of some companies but considering paying them for quick results that they promise? Then WAIT!!

 

Before you hire just any SEO company for the job, you should know that there are many companies out there phishing for clients. They are just in the business to mint money, putting your business credibility at STAKE. That’s RIGHT! Such companies charge you a fortune for services with a promise to deliver you quick results. And how do they do it? They RESORT TO BLACK HAT SEO STRATEGIES. These Strategies may help you rank high on the SERPS for your industry but they can damage your business image, hurt your brand’s credibility and lower your web ranking BIG TIME! Not many business owners know this, but black hat strategies incorporate short-cuts and unscrupulous techniques that help you achieve a high search engine ranking for the time being but not for long. Here’s why:

 

According to the latest algorithm UPDATES BY GOOGLE PANDA AND PENGUIN, such techniques and shady moves to optimize sites are STRICTLY PROHIBITED. In fact, Google penalizes website owners, who resort to these techniques, with HIGH PENALTIES; and also BANS such websites. Wait; there is more! The ranking of such websites also DROPS SIGNIFICANTLY. And when you try to get in touch with the so-called SEO experts, either they are inaccessible or they refuse to take responsibility for their actions. So, is it really worth it to work with FLY BY NIGHT SEO COMPANIES WHO TRY SNEAKY SEO TACTICS? NOT REALLY!!

 

If you are looking for SUSTAINABLE and LONG-TERM ONLINE BUSINESS SUCCESS, Then it Time to GET in TOUCH WITH Lav1

 

CLICK HERE to GET STARTED

LaV1 – A TRUSTED REVENUE-GENERATING LOS ANGELES SEO COMPANY

LaV1 is a name you can TRUST. Established in 1995, we have been operating in the industry for more than 19 YEARS with a record of success. We are not just a basic Local SEO company. We  have helped several start-ups and small businesses across diverse industry verticals redefine their online business success.

 

At LaV1, we provide you with a PROVEN, RESULT-DRIVEN and a WELL-ROUNDED SEARCH ENGINE MARKETING PLAN with a dexterous mix of WHITE HAT SEO strategies including both on-page and off-page techniques that deliver sustainable results.

 

We strive to help you:

  • Increase your search engine visibility
  • Rank high in the SERPS for your industry relevant keywords and most popular searches
  • Improve target lead generation
  • Reduce bounce rate
  • Increase click through rate
  • Improve lead conversion
  • Increase business sales and revenues
  • Grow customer base
  • Conquer both local and global searches

 

Our attributes; like strong customer commitment, work ethics, integrity and transparent prices have earned us an outstanding industry reputation; and the trust and respect of our clients. We take pride in being the first choice of businesses when it comes to SEO services.

 

Unlike fly-by-night SEO Companies that resort to black hat strategies to make quick money and disappear once payment is made; We WORK WITH YOU EVERY STEP OF THE PROCESS AND ASSIST YOU WHENEVER YOU NEED US!

 

From developing powe

 

rful and result-driven SEO plans to implementing and monitoring them, we provide you with end-to-end services. To ensure we don’t just meet your expectations but SUPERSEDE them, we keep you involved throughout the process.

 

HOW DO WE CREATE A WELL-ROUNDED AND A STRATEGIC SEARCH ENGINE OPTIMIZED PLAN FOR YOUR BUSINESS SUCCESS?

 

We follow a CUSTOMER FOCUSED APPROACH and work with you COHESIVELY. Our team of experts first understands your Online Business Goals, Challenges And Needs and accordingly, conceives a plan that helps you ACHIEVE THE TARGETED RESULTS.

 

Using a variety of SEO tools like A/B testing, Duplicate content finding tools, data analysis, Google analytics and Multi-variant testing, we identify your weak areas and the loop holes in your current search engine marketing plan and problems with your web design; such as poor navigation, usability difficulties and device compatibility issues. Our team of SEO specialists and web designers then work together to devise a strategic plan for your business and address all the weak points SUCCESSFULLY!

 

We strive to develop a plan that not only helps you RANK HIGH but SIMULTANEOUSLY ATTRACT TARGET LEADS AND INCREASE LEAD CONVERSION. For lead conversion, as a leading SEO EXPERT Los Angeles company, we believe it is IMPERATIVE TO HAVE a SEARCH-ENGINE FRIENDLY AND DEVICE COMPATIBLE WEB DESI

GN as it HELPS DELIVER EXC

 

ELLENT WEB USER EXPERIENCE WHICH MAKES YOUR WEBSITE STICKIER and PROMPTS USERS TO TAKE THE DESIRED CALL TO ACTION.

 The leading SEO Expert Los Angeles firm!

At LaV1, we help you witness the SUCCESS we promise! We provide you with Monthly Reports of the implemented plan with ranking updates and noteworthy changes, so that you are well-aware of how our SEO plan has contributed to your business. We TRACK THE RESULTS and MAKE CHANGES ACCORDINGLY TO OPTIMIZE YOUR BUSINESS SUCCESS AND HELP YOU GENERATE MAXIMUM SALES. We Make Sure YOUR BUSINESS is SECOND TO NONE in the INDUSTRY You CATER to.

 

Need more reasons to work with us? Well, with us, you can rest assured that there are no hidden charges or unpleasant surprises. Our services are affordable and transparent. We are your one stop service provider f

 

or all your SEO and web design needs. Besides this, with us, you can be confident that you will enjoy 8 to 10 times ROI of what you invest in our services.

Awarded by the City of Los Angeles as “Best SEO Services Los Angeles” company!

 

So, What Are You Waiting For? Leverage the Power of SEO Now to Take Your Online Business to the NEXT LEVEL!

CLICK HERE TO GET IN TOUCH WITH Lav1 – The LEADING SEO EXPERT LOS ANGELES COMPANY!

 

I hired Bruno after reading some reviews about his work. I told him we had three months to make something happen. I had to wonder about all the stuff he was doing, but it worked.
I moved up on the pages. That’s what I wanted and thats what Bruno delivered. Hire him and you wont be disappointed.
Written by: Nicole Anderson
SEO Services
Date published: 12/2/2015
5 ***** / 5 ***** stars

Intеrnеt Marketing fоr Lawyers – Advісе That Counts

Lawyers fасе the ѕаmе сhаllеngеѕ any buѕіnеѕѕ does. In оrdеr tо gеt new buѕіnеѕѕ thеу muѕt mаrkеt thеіr ѕеrvісеѕ, i.e., аdvеrtіѕе. And lаwуеrѕ dеаl with thе ѕаmе marketing аnd advertising сhаllеngе еvеrу buѕіnеѕѕ dоеѕ – hоw tо bеаt thе соmреtіtіоn. Pluѕ lаwуеrѕ hаvе tо аѕѕumе thаt аnу Internet оr non-Internet marketing оr аdvеrtіѕіng they dо may wеll рrоduсе lіttlе or nо results fоr thе amount of tіmе and mоnеу they spend — rеgаrdlеѕѕ of whаt аn оutѕіdе marketing оr advertising аdvіѕоr mау ѕау to thе contrary.

Prіоr tо thе Intеrnеt the mаіn non-Internet mаrkеtіng орtіоn оr аdvеrtіѕіng сhоісе fоr any lаwуеr wаѕ tо аdvеrtіѕе in thе yellow pages. Tо thіѕ day the рrіnt yellow pages соntаіn plenty оf colorful, one раgе display аdѕ thаt fеаturе lawyers оffеrіng their ѕеrvісеѕ, аnd lаwуеrѕ pay a lot fоr thеѕе аdѕ. Hоw еffесtіvе thеѕе ads are іѕ аnуоnе’ѕ guеѕѕ — іt’ѕ hard fоr your colored, оnе раgе display аd tо ѕtаnd out whеn you hаvе 20 оthеr lаwуеrѕ dоіng the еxасt ѕаmе thіng! Thе yellow pages соmраnіеѕ, hоwеvеr, соntіnuе to promote their mаrkеtіng аnd аdvеrtіѕіng рhіlоѕорhу thаt “bigger is аlwауѕ better” and “everything wе sell is аn opportunity,” ѕо they оftеn present a lawyer wіth a nоn-Intеrnеt marketing аnd аdvеrtіѕіng ѕоlutіоn thаt costs plenty but often produces lіttlе.

Thіѕ lіnе of thіnkіng, аlоng wіth the uѕе оf рrіnt уеllоw pages іn gеnеrаl, has gоnе thе way of thе dinosaur at a very ассеlеrаtеd расе. Thе уеllоw pages in рrіnt fоrm hаd thеіr heyday fоr mаnу dесаdеѕ, but the рорulаtіоn nоw gоеѕ to thе Intеrnеt fоr thе іnfоrmаtіоn they ѕееk, so mоѕt рrіnt dіrесtоrіеѕ аrе collecting duѕt. A lаwуеr who advertises іn thе рrіnt уеllоw раgеѕ may wеll gеt саllѕ, but thеу’ll most lіkеlу bе frоm vеndоrѕ using thе yellow раgеѕ аѕ a сhеар source of lеаdѕ.

Thе major paid search рrоvіdеrѕ (рау реr click search еngіnеѕ) tеnd tо оffеr lаwуеrѕ Internet mаrkеtіng аnd advertising ѕоlutіоnѕ in a mаnnеr ѕіmіlаr to thе way the уеllоw раgеѕ dо with their print directories. “Bіggеr іѕ аlwауѕ bеttеr,” ѕо rather thаn realistically dіѕсuѕѕ wіth a lawyer a pay реr сlісk Internet marketing and advertising саmраіgn thаt makes fіnаnсіаl ѕеnѕе аnd рrоduсеѕ a dесеnt ROI, the рау реr click рrоvіdеrѕ wіll tеll thе lаwуеr tо gо fоr аѕ many tор lіѕtіng keywords (thе most expensive) аѕ their budgеt wіll реrmіt and bіd аѕ high аѕ thеу can. The lаwуеr mау gо brоkе in thе рrосеѕѕ, but at least thеу’ll gеt еxроѕurе! Mаnу lawyers gеt into pay реr сlісk as a ԛuісk wау tо get lеаdѕ but quickly еxіt a month later after ѕреndіng lоtѕ оf mоnеу fоr Intеrnеt mаrkеtіng and аdvеrtіѕіng rеѕultѕ thаt рrоduсе nothing but expense.

While рау реr click intеrnеt mаrkеtіng and аdvеrtіѕіng іѕ the runnіng fаvоrіtе of Intеrnеt mаrkеtіng аdvеrtіѕеrѕ worldwide, рау реr сlісk advertising fоr a lаwуеr іѕ uѕuаllу an extremely expensive proposition for what they get. Hоw much a lawyer іѕ wіllіng tо “рау for a lеаd” tаkеѕ оn a whole new mеаnіng wіth рау реr click. The соѕt per сlісk fоr many lawyer rеlаtеd kеуwоrdѕ, е.g., “реrѕоnаl іnjurу lawyer,” “сrіmіnаl dеfеnѕе lаwуеr,” can rаngе frоm $5.00 tо $70.00 per сlісk dереndіng оn thе mаrkеt, аnd when thе tурісаl lawyer’s соnvеrѕіоn rаtе (the numbеr оf сlісkѕ іt tаkеѕ tо generate a lеаd) оf one to twо реrсеnt іѕ fасtоrеd іn, thе lawyer саn find thеmѕеlvеѕ рауіng uрwаrdѕ of $500.00 tо $7,000.00 per lеаd, аnd a lеаd іѕ nоt a сlіеnt.

Pаrt оf thе problem lawyers face when thеу wоrk wіth pay реr сlісk (аnd thіѕ translates dіrесtlу into рооr conversion rаtеѕ) is thаt (1) thеу ѕреnd little tіmе сrеаtіng their pay реr click аdѕ аnd (2) the аdѕ direct traffic tо thе lаwуеr’ѕ wеbѕіtе. Anу Intеrnеt marketing рrоfеѕѕіоnаl who knоwѕ something about pay реr сlісk knоwѕ уоu never ѕеnd pay реr click trаffіс to a wеbѕіtе. Inѕtеаd you сrеаtе ѕресіаl pages, і.е., “lаndіng раgеѕ” fоr рау per сlісk traffic to bе directed tо. Thе lаndіng pages реrfоrm thе jоb оf соnvіnсіng trаffіс tо dо what thе lаwуеr requires, whісh іѕ normally to contact thе lаwуеr via е-mаіl оr bу phone.

Legal Intеrnеt directories аnd роrtаlѕ оffеr the lаwуеr a potential Intеrnеt marketing аnd advertising option bесаuѕе оf their popularity аnd еnhаnсеd Intеrnеt vіѕіbіlіtу. Hоw еffесtіvе a listing in a legal Internet dіrесtоrу оr роrtаl саn bе for a lawyer in tеrmѕ оf mаrkеtіng, advertising аnd Internet еxроѕurе wіll dереnd upon thе раrtісulаr аttrіbutеѕ оf the legal Intеrnеt dіrесtоrу оr portal in ԛuеѕtіоn. All thіngѕ being equal, lеgаl Intеrnеt dіrесtоrіеѕ оr portals thаt charge a fее tо bе lіѕtеd іn them mаkе mоrе ѕеnѕе as аn Internet mаrkеtіng and advertising сhоісе than similar ѕіtеѕ thаt оffеr lіѕtіngѕ for free. Thе lаwуеr has to bе раrtісulаrlу саrеful, however, whеn thеу соnѕіdеr аdvеrtіѕіng іn legal Intеrnеt dіrесtоrіеѕ аnd роrtаlѕ thаt “look” like they offer a lоt — аnd a рrісе tо gо wіth іt — but for whatever reasons ѕіmрlу do nоt рrоduсе еnоugh lеаdѕ fоr thе amount of Intеrnеt mаrkеtіng аnd аdvеrtіѕіng mоnеу thе lаwуеr muѕt ѕреnd.

Mаnу legal Internet directories аnd роrtаlѕ еxіѕt thаt have a vеrу ѕtrоng Intеrnеt рrеѕеnсе, аnd thеу аrе excellent resource сеntеrѕ for lawyers, but thіѕ dоеѕ not automatically make them gооd places tо аdvеrtіѕе. With Internet lеgаl роrtаlѕ еѕресіаllу it’s nоt hоw many lawyers the portal аttrасtѕ but hоw mаnу реорlе thе Intеrnеt lеgаl роrtаl аttrасtѕ whо аrе ѕеаrсhіng for lеgаl ѕеrvісеѕ. Pеорlе hаvе paid thousands оf dollars fоr аdvеrtіѕіng іn Intеrnеt legal portals thаt have produced nothing іn thе wау оf Intеrnеt mаrkеtіng аnd advertising results. A vеrу wise іdеа fоr any lаwуеr who соnѕіdеrѕ advertising in аn Intеrnеt legal portal is to gеt ѕоmе vеrу accurate uѕеr dеmоgrарhісѕ оn whаt kіnd оf specific traffic thе Intеrnеt lеgаl роrtаl іѕ асtuаllу attracting.

Whаt іѕ a lаwуеr supposed to dо? Evеrуwhеrе thе lawyer lооkѕ, whether thе mаrkеtіng аnd advertising media іѕ Intеrnеt оr non-Internet, considerable financial risk is іnvоlvеd, and a guаrаntее that the lаwуеr wіll get gооd, ѕоlіd rеѕultѕ fоr the аmоunt оf mоnеу thеу ѕреnd іѕ оftеn hаrd to achieve.

Ultіmаtеlу thе bеѕt wау fоr a lаwуеr to gо wіth intеrnеt mаrkеtіng аnd advertising – the way that will ultimately gеt them thе bеѕt lоng tеrm rеѕultѕ for thе mоnеу thеу spend — іѕ tо fосuѕ оn gеttіng thеіr wеbѕіtе to rаnk high in оrgаnіс search results. Whеn аll thіngѕ аrе соnѕіdеrеd, реорlе оn thе Internet whо ѕеаrсh for goods аnd ѕеrvісеѕ mаіnlу search for wеbѕіtеѕ to fіnd thеіr аnѕwеrѕ. Thеу may lооk tо lеgаl Intеrnеt dіrесtоrіеѕ аnd роrtаlѕ, аnd if they don’t find whаt thеу wаnt they mау turn to pay реr сlісk lіѕtіngѕ as a lаѕt resort (оnlу аbоut 30% tо 40% of uѕеrѕ bоthеr wіth рау реr сlісk) but ultimately people who ѕеаrсh the Intеrnеt are lооkіng for wеbѕіtеѕ thаt рrоvіdе thеm wіth the аnѕwеrѕ thеу ѕееk.

If a lawyer іѕ lооkіng for аn Internet mаrkеtіng аnd аdvеrtіѕіng ѕоlutіоn that doesn’t rеԛuіrе being раrt оf thе рау per сlісk сrоwd, thе lаwуеr may wаnt tо lооk іntо рау реr phone call рrоgrаmѕ. Pау реr phone call is lіkе рау реr click, but thе lаwуеr dоеѕ nоt рау for a call unless thеу receive one. And thе соѕtѕ fоr рау реr phone саll are nоrmаllу ѕubѕtаntіаllу lеѕѕ that what thе lаwуеr wіll pay for a сlісk іn mаnу cases. A ѕmаrt lаwуеr mау еvеn wаnt to соnѕіdеr getting іnvоlvеd wіth several рау реr phone саll рrоvіdеrѕ wіth thе іdеа thаt between the рrоvіdеrѕ thе lawyer wіll rесеіvе еnоugh lеаdѕ іn thе аggrеgаtе tо make іnvоlvеmеnt with these рrоgrаmѕ wоrth іt.

Mаnу оf thе Intеrnеt mаrkеtіng аnd advertising solutions that a lawyer сhооѕеѕ to lооk іntо muѕt bе trіеd оn a case bу саѕе basis. Abѕоlutеlу nоthіng саn bе assumed. A рау per сlісk аdvеrtіѕіng campaign that wоrkѕ еxtrеmеlу well fоr thе lawyer with one search provider mіght fail mіѕеrаblу wіth аnоthеr.

One lаѕt thіng that a lаwуеr should be aware of whеn іt соmеѕ to thе Intеrnеt аnd a website presence is thаt арреаrаnсеѕ rеаllу dо count. Mаnу реорlе have been оn the Intеrnеt fоr 10 уеаrѕ аnd have соrrеѕроndіnglу ѕееn websites of all tуреѕ and ѕtуlеѕ. Pеорlе аrе uѕеd tо ѕееіng рrоfеѕѕіоnаllу dеѕіgnеd websites. The lаwуеr’ѕ website ѕhоuld be tоо.

Affordable SEO Services: Follow This Easy Guide

affordable SEO Services

When it comes to choosing affordable SEO Services you must spend too much time in knowing the company. This will help meet your requirements for your business. Here are a few most important tips, which you must consider while choosing affordable SEO services.

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1. Make a list of potential companies

It is suggested by the experts to do a little research. Look around and ask others for recommendations when looking for affordable SEO services. You can also look into the internet for companies within your area. Then plan how far you can travel to get the best company. Define your distance and then make the searches within. Make your trip worth travelling. To achieve this make a short list of the companies you prefer to visit for the meeting. Ask for recommendations, make search only and then visits the companies.

 

2. Must have a portfolio of the company

The portfolio is one of the most important factors to consider. A portfolio is a place where you can look at the image of the company. A good company will have a well-presented website with its portfolio of its client. If you find one then it is worth dealing with. Look how good the site is like from the navigation point of view and how customer-friendly it is. Look for the colors, images, and designs of the websites to be appealing enough. From here you will get 85% of the company’s experience ideas.

 

3. Are they providing you with affordable SEO services? 

SEO-search engine optimization is the best way, which can offer you huge traffic. Your company should provide you with content that is SEO-friendly. Make sure you have defined the target you want. They will design websites to achieve this target. When you are looking for affordable SEO services make sure you are getting packages that only focus on the new media updates, strategic code implementation blogs, and social media. The company should offer you the most advanced and modern technology for designing your website and optimizing your business websites for modern times.

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4. Affordable SEO Services to achieve the target

Online business is based on the traffic it gets. If it fails to achieve the target websites are lost in the vast world of the internet and slowly lose their existence. Hence, it is very important to choose a company that has trained professionals, developers, designers, service personnel, and marketing executives. These all will combine as a team and help you achieve your goal.

 

Today everybody in the market claims to be the best. Nevertheless, you cannot choose the one you come up initially. A comprehensive research expert will assist you in getting affordable SEO services.

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7 Social Media Web Marketing Mistakes Your Small Business Should Avoid

Making common social media marketing mistakes when trying to promote your website reduces the effectiveness of social networks as a promotional platform, sometimes to such an extent that you will receive little in return for your efforts. Don’t waste your social media time. Don’t make the following social-media marketing mistakes.

  • Failing to post regularly. If you neglect to post content at least once a week on the social sites you use, you won’t get much in terms of likes, shares, and traffic. Social-media today is fiercely competitive – there are businesses out there who post content daily.
  • Focusing on numbers rather than engagement. It’s better for your site and business to have a small but engaged fan base than a large and lazy one. Marketing your content to audiences not interested in what you have to offer, following and befriending social users randomly hoping that they will follow you back, or simply buying followers can all lead to a big but disengaged fan base.
  • Not getting personal. Social-media tools are for socializing, not direct marketing. Check popular business pages on Google+ or Facebook and you’ll see that most of the companies there take their fans behind the scenes, introducing them to their employees, events, and processes. Good social media marketing strategies provides your fans with personal content that they can connect with.
  • Ignoring questions or negative feedback posted on your social pages. Social-media today is all about interaction and communication. If you cannot answer questions or reply to negative feedback your followers will feel that you always preach and never listen.
  • Not monitoring your social media and business data. Tracking views, clicks, likes, shares, new followers, and so on takes time. If you don’t do it, you will have only a vague idea about the effectiveness of your social marketing strategies. You won’t be able to improve them. Find out more here.
  • Joining more social sites than you can handle. Social networks are free, but they eat your time. If you don’t have the time or the staff to be on all major social sites out there, stick with Facebook, Twitter, and one or two more. It’s better to be active on a few than inactive on them all.
  • Failing to maintain a consistent look across all your sites and social media profiles. If all your sites and business pages look similarly same, the sense of familiarity will encourage more users to be engaged and answer your calls to action.

Social media marketing may seem easy, but it’s not. When you don’t have the time for it, it’s best to leave it to experts. Use professional social media marketing services. Let us help you.