Why Hire a Search Engine Optimization Expert?

By on October 8, 2013
search engine optimization expert

For a website owner who has not worked with a search engine optimization expert before, hiring such a professional might seem an extravagance that is just not worth the investment. Surely the money could be better spent on something else, no? Think twice before questioning the usefulness of a SEO expert.

The Benefits of Hiring a Local SEO Specialist

As you will see, there are many benefits, but the most important one is that a seo expert can help you save time and money by handling for you on-page and off-page optimization. Hire an expert and you won’t have to do the work yourself – that means you will have more time for your business. As to the financial side, it’s true that using a local SEO specialist entails an investment, but you get great value for your money. It’s one of those small investments that pay off in time. Discover below the other benefits of working with a search engine optimization expert.

  • Better understand how your visitors use your website. An SEO expert uses powerful analytics tools to track and measure website usage patterns and can tell you how much time people spend browsing your pages, and what actions they perform while on your site.
  • Dramatically improve your local SEO ranking. A good Google ranking is a more reliable – and more affordable – source of traffic and of customers than any online ads. A local SEO specialist can help a small business become popular in its town or city.
  • Increase usability. A search engine optimization expert will help you make your website more user-friendly by offering suggestions about web design, navigation, content placement and presentation, social media buttons implementation and more.
  • Fix any faults your site may have. A local SEO expert will look at all aspects of your website and identify major design mistakes, as well as poor content that makes a bad impression on visitors and decreases your SEO ranking. He or she can also help you solve another common issue that many websites have: over-optimization.
  • Make your content more marketable. Keywords, good headlines, high-quality links, all improve your content and make it easier to digest by people and faster to index by search engines. SEO expert will ensure that your content includes of all those key ingredients to web popularity. Find out more about SEO popularity here.

In conclusion, hiring a search engine optimization expert can considerably improve your website and make your business more visible on the web. Hire a local SEO specialist today and you won’t regret it.

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.


  1. John Fields

    October 9, 2013 at 10:41 am

    These are all great Bruno, but I’ll tell you from years of experience as a “mom and Pop” small business, the number one benefit of hiring a professional SEO Consultant is so that your business can focus on being awesome, and leave the interwebs roll left to professionals.

  2. Jenna Howell

    October 10, 2013 at 10:42 am

    I know this because I’ve lived the mistakes, and hopefully I’m learning from them. Hire a consultant, move forward, and prosper. 🙂

  3. Doris Logan

    October 11, 2013 at 10:45 am

    I think that even if you are an experienced inhouse SEO it’s worth having another consultant on retainer to use as a fresh set of eyes to catch things you may miss, or things that you may not experience while being focused on a single site

  4. Matthew Coleman

    October 17, 2013 at 11:22 am

    Professional SEOs are very familiar with the tools they use to analyze websites. Choosing the proper keywords for your market is arguably the most important aspect of SEO. After all, if you invest in reaching a top position on Google for a weak keyword, do you really achieve anything?

  5. Jasmine Fletcher

    October 19, 2013 at 11:24 am

    Learning SEO for the first time can take you months or even years to properly analyze a website, professional SEOs can more efficiently analyze your website’s potential and suggest intelligent strategies.

    • Doris Logan

      October 10, 2013 at 11:24 am

      Right said! Professional SEOs know what it takes to get a site in tip-top shape for its Google Debut, or restructure an existing page to be more search engine friendly.

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