The Importance of Video Web Marketing for Attorneys

By on September 28, 2013
law firm web marketing

Web marketing for lawyers is one of the most beneficial ways to help them get more audience. However, the platforms lawyers use for their video marketing are not always as conventional as for other businesses. Due to the nature of their service, lawyers need to focus on more educational and informative online content in order to build their customers’ trust. And what better tool to use than videos?

Video Marketing: A Perfect Tool for Your Law Firm Web Marketing

Using videos for law firm web marketing is becoming an increasingly popular practice among lawyers. As more law firms understand the effectiveness and importance of this latest web marketing tool, they are switching to its use on their websites and blogs. A number of popular law firms have successfully created videos that have gone viral in the past few days, making their law firm web marketing a known name among audience.

Why Web Marketing Videos are So Effective for a Law Firm

This major switch to using videos for web marketing is not just a fad; it is a strategy that has provided extremely tangible and positive results for legal attorneys. If you are wondering why video marketing is so popular, here are some reasons:

Videos are Watched Today More Than Ever

With millions of active YouTube users watching trillions of videos online every day, the trend of video watching is definitely on the rise. Since video is more compelling and precise, it is preferred by audiences today and is more popular than text content.

Law Firm Web Marketing Can Be Educational

Law firms can use video marketing to their advantage by making their content more educational. If a person is looking for a video on your website, he/she is definitely looking for some legal solution and you can use videos to educate them about their problem.

It Optimizes SEO Ratings

Search engines factor in the use of videos on your site when ranking them. By optimizing your SEO rankings, videos can give a boost to your entire web marketing campaign significantly.

Videos can be the best tool law firms can use to build the trust of their audience in them. So, as a law firm, it is high time for you to utilize video marketing to your advantage.

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.


  1. Jasmine Fletcher

    September 28, 2013 at 12:03 pm

    Hundreds of law firms provide legal updates in the form of online newsletters and alerts. Many have moved to various webinar formats with mixed results. But often, the quality of presentation lacked flair.

  2. Valencia Pooley

    October 2, 2013 at 12:35 pm

    Video on a website helps to drive conversion by conveying the knowledge and personality of the lawyer. Video pages perform well on Google. They also keep the user on the site longer, which helps to improve the website’s bounce rate.

  3. Alyse Estrada

    October 12, 2013 at 12:32 pm

    The reasons for using video are numerous from both a search engine optimization and end-user perspective. Early video usage on law firm websites amounted more to adding bells and whistles than providing any real value.

  4. Domenic Stelle

    October 14, 2013 at 12:32 pm

    The use of videos as an Internet marketing tool continues to increase as law firms of all shapes and sizes are finding that there are significant benefits to “going Hollywood.”

  5. Doris Logan

    October 15, 2013 at 11:57 am

    Now a days Law firms are producing videos themselves as well as hiring outside vendors. One video can provides numerous opportunities for exposure.

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