Lawyers’ Guide: Creating Unique Online Marketing Campaign

By on September 26, 2013
law firm web marketing online campaign

For lawyers, creating an online marketing campaign can be difficult as they are not very experienced in the field. Therefore, it is better for them to take the help of professional marketing consultants to handle the campaign for their law firm if they want it to be effective. However, ignoring web marketing completely and thinking their law firm web marketing doesn’t need it can be a big mistake.

Why Web Marketing is Important for Lawyers?

In today’s world of modern online-marketing, the Internet is the biggest platform available to businesses and that goes for a law firm web marketing too. In order to increase awareness and exposure of your business to clients, a unique and effective web marketing campaign is essential. While many lawyers believe that traditional advertising and customer testimonials can still work well for their firm, they are not right.

Creating a Unique Campaign for Your Law Firm Web Marketing

With all lawyers grasping the importance of online marketing campaigns and creating a strong web presence, it is important for you to come up with a unique campaign that can hold the attention of your clients. Here are some tips for you to follow:

Use Videos for Your Web Marketing

The use of videos in content marketing has increased dramatically in the recent period. While all businesses are using this practice to their advantage, it can be highly beneficial for your law firm web marketing. Use more and more videos to connect with your audience and try to stay as interactive as you can.

Provide Your Clients with Solutions

When it comes to law firms, clients are not looking for service descriptions; they are looking for solutions and that is what you should provide them with. Pick up problems in your area of law practice and inform people about the potential solution they can look forward to.

Explore Different Online Platforms

Every day, a new social media platform or a unique online platform emerges. In order to stay at the top of your audience’s mind, make sure you keep up to date with these new online marketing platforms and use them fast.

While it might seem like an easy task to create a web marketing campaign, it will be much better to get professional consultants for the job to make these campaigns effective.

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.


  1. Stella Bigelow

    September 29, 2013 at 12:08 pm

    The long-term growth of a law firm depends on a marketing strategy that changes as marketing channels evolve. A historical shift in the way consumers and businesses interact has occurred with the growth of the Internet, and lawyers must take this into account as they build their brand awareness.

  2. Matthew Coleman

    October 6, 2013 at 12:07 pm

    Almost all highly successful law firms share one thing in common. They have a unique brand that stands out from the crowd, creates a memorable impression, and is consistently delivered in all marketing channels.

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