Publishing Blogs and Law Firm Web Marketing – Uncommon Synchronization?

By on March 6, 2013
law firm web marketing

Writing content for social media such as blogs is nowhere similar to drafting instruments of legality such as contracts, wills, pleadings and briefs. Lawyers who are proficient in the latter may not be so in composing social content. However, they have been made well aware of the benefits of Law Firm Web Marketing by marketing Gurus.

Why Should Lawyers Indulge in Publishing Blogs?

Supported by a global platform, blogging possesses the ability to propagate your law firm website to a variety of users. Your expertise and legal skills can be broadcasted through blogs which will lead to a better profile demonstration and attract more traffic to your website. If more people know about your website, they know more about how you can help them. Therefore, social content writing is a tool which can be exploited to contribute to your success!

So if you are planning to propagate your legal opinion to the world, there are certain things that you should keep in mind while exercising your Right to freedom of expression, to be able to market your idea in the best possible way.

  1. Uphold Your Credibility

You need to make sure that your content is accurate and reliable. One uncurbed story is enough to destroy your credibility and leave you in ashes. A good credibility will ensure you followers and regular traffic to your website thus helping you market your image on the web.

  1. Define Your Purpose

You are blogging for a specific reason. Therefore your content should also be supplementary to that purpose. It would be unwise to publish anything and everything that comes to your mind. Identify the cause, analyse your content, eliminate unnecessary projections and then publish! You are marketing for your law firm so your content should be targeted towards prospective clients, referral sources among others.

  1. Publish Regularly

You have to remain in the limelight to continue holding on to your image as a well reputed law firm. Therefore, it is necessary to publish regularly on topics which are hot and happening. Anything pertaining to your field of expertise and knowledge, holding considerable importance on a global scale can be a hot topic. Identify it and publish to your benefit on a regular basis!

  1. Avoid Technical Jargon

You have to keep in mind the variety of readers that your content is targeted at. Your content should be comprehendible to your readers so that they can find it interesting, informative and relevant. Too much of legal terms will leave your readers confused and detached, which will show badly on your website traffic report.

5. Mobile phone Websites

To take the process of law firm web marketing to another level, you may also be interested in catering to the upcoming trend of blogging through handheld devices. Mobile phone websites are now being used to stay connected with the latest trends and news, along with people. So there is a growing readership which accesses blogs and other social content through their mobile phones.

This is another avenue which can be utilised to reach out to prospective clients. Mobile blogging platforms like Android, Blackberry, Symbian and iOS provide their consumers with the ability to access social content through applications and mobile website platforms and it is garnering more and more support from the people.

Circulate your intellectual opinion through blogging and captivate the minds of your readers. Display your law firm as reliable and dependable through your social content writing skills, projecting an image of success and progress.

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.


  1. Jasmine Fletcher

    March 7, 2013 at 10:01 am

    Lawyers love the written word. When you talk to a lawyer about “content marketing,” he or she automatically shifts into thinking about articles, newsletters, blog posts, and other written forms of communication.

  2. Matthew Coleman

    March 13, 2013 at 3:09 pm

    If the quality of the content is low – a good indicator is a lack of social shares, and even in some cases comments from readers actually clarifying mistakes – then the exercise is likely to be ineffective and, indeed, can be even more harmful to the lawyer’s or firm’s reputation.

  3. Stella Bigelow

    March 15, 2013 at 11:17 am

    There is also a misconception that it’s fine to publish a post and it will gain traction itself without any sort of social sharing. You should share your article with the social sharing option.

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