What an SEO Expert Is … And Why You Should Care

By on July 11, 2013
seo expert

The global and digital marketplace have forever changed the way companies do business. In the 21st Century, companies must be environmentally aware, customer focused and able to provide services, products and resources which empower customers. There are many different ways companies can achieve these goals but one of the most effective is to build their reputation with Search Engine Optimized (SEO) content. This can be done in house or outsourced and hiring an SEO expert can help to ensure that your campaign is successful and effective.

So What is an SEO Expert Anyway?

An SEO expert is someone who understands who optimizing content for a search engine can help drive more traffic to your website as well as to your company. SEO content is more than just random articles or text stuffed with industry specific keywords, though. In fact, SEO content written with keywords crammed in, referred to as ‘keyword stuffing’, is often flagged by search engines and then blacklisted from results. This is why consulting with an SEO professional can be so helpful – even if you don’t mean to produce keyword stuffed content, it’s easy to overdo it and then you, your website and your company can find yourself out in the cold in terms of search engine result ranking.

How Can SEO Content Help My Business?

Although it can be a bit tricky, developing high quality SEO content boosts your ranking on search engine results and can help your company network with other related companies all over the world. For example, if a company that specializes in weight loss management begins to offer reviews of fad diets, exercise regimes and new over the counter and prescription medications, those articles will be written with specific keywords in mind.

Assuming that content is written accurately, professional and with those keywords strategically placed, the content will be interesting to readers, passed to friends and eventually linked to by other professional websites. Suddenly, that one article about the benefits of a plant based diet or a new exercise program has become an initial point of contact for thousands of people through social media, links on other websites and simply by being passed on from one person to another. Each time the SEO content is linked to or otherwise shared, your own search engine ranking goes up. The more people are talking about you, the more Google, Bing, Yahoo and other search engines pay attention as well.

So How Do I Find an SEO Expert?

Affordable SEO services are now available both through small, local companies as well as online agencies and freelancers. It’s also possible to discuss your project and company goals with an SEO professional and then begin to develop your own SEO content in house. No matter if you want to outsource the work or develop an in house strategy for SEO marketing, consulting with an SEO expert will help you hone your skills, avoid common pitfalls and implement a truly successful online marketing plan. LaV1, Inc. is a SEO Expert Los Angeles company, since 1995. Bruno Pisano, is the director, and he will give you the most personable attention you deserve. Bruno, a bestseller author, is a one of a kind SEO specialist; call him for a no-obligation consultation at (888) 95 BRUNO. Don’t settle for cheap SEO services: you get what you pay for… Hire a top local seo expert

Bruno does a very professional job.
SEO Services
Date published: 12/2/2015
5 ***** / 5 ***** stars

About Bruno Pisano

Bruno started LaV1 back in 1995, helping small businesses achieve big internet goals. He is very fanatical of perfection, and applies his ever-growing knowledge to each of his clients. Bruno keeps up with the latest in design, marketing and social networking.


  1. Blaine

    July 1, 2013 at 4:37 pm

    SEO is so important that my company has it’s SEO team and before we make any web decisions we consult them because their information is so valuable. Their insight has been huge and I know we wouldn’t have had the success we have without their help. I love SEO and know it’s integral to good business.

  2. Reese

    July 2, 2013 at 11:17 pm

    SEO is so important these days and you should use an SEO expert much like you would use an electrician. Both are professionals in their fields and know the goods and bads of their profession. Sure the normal person can do it themselves but in the long run it will pay off to use an expert. Great post, thanks.

  3. Domenic Stelle

    July 6, 2013 at 5:27 am

    No two SEO consultants are the same. It can be confusing looking for the “right” one. That’s why it’s important to do some research up front. There are plenty of free online resources that provide basic SEO information. If nothing else, it’s important to understand the difference between black hat and white hat SEO and choose a consultant that is in line with your standards.

    Since SEO is more of a long-term investment than a quick-win, and the consultant will likely be interacting with everyone in the organization, it’s important you are able to build a trusting and meaningful relationship with them.

  4. Matthew Coleman

    August 21, 2013 at 12:45 pm

    Effective SEO requires a lot of investment and minor, seemingly irrelevant additions and alterations that culminate into influencing the signals that make your website be perceived as authoritative for particular search terms.

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